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“Turn! on”: In 2013 I will turn on my subscribers’ interest by providing...

“Turn! on”: In 2013 I will turn on my subscribers’ interest by providing content of value within my Creative. Every-Other-Year-Resolution Translation: I will show quality character. If you’ve noticed a...

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The Best Best Practice Ever

I’m about to give you the most important piece of email marketing advice you can get. Are you ready? Are you sure? Listen to your email marketing consultant. That’s it! At EmailDirect, each client is...

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Advanced Checks and Balances using the EmailDirect Interface

As always, you’ve taken the time to cross all your ‘t’s and dot all your ‘i’s, but what happens the one time you forget to cross an ‘f’ or dot a ‘j’? Have you set up safeguards and do you understand...

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The New Gmail Inbox: What this means to email marketers and user-engagement.

Gmail is patting themselves on the back this month, for making life easier on its users, by automatically sorting mail into categories to “put the Gmail user back in control with simple organization.”...

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Industry Opt-In & Welcome Data | Fashion Retail

In 2014, EmailDirect has seen rapid growth in B2C email marketing programs. Companies are understanding the value an email marketing program can bring to the table, and they want a piece of the pie!...

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